In dit stuk op Medium gaat Frederic Filloux dieper in op de deal die Google in Frankrijk heeft gesloten met uitgevers. De Franse deal is speciaal, omdat de Franse regering in de wet heeft laten opnemen dat internetbedrijven moeten betalen voor het gebruik van de content van uitgevers. De uitgevers eisten in eerste instantie 150 miljoen euro per jaar.
Google said no. After a month, publishers came with a sweetened offer: €149m/year. “We knew that we could be there for a long time”, recalls a participant. To put things into perspective, €150m/year is about 12% of the revenue of the entire legacy French press.
The parties agreed on a final mark slightly above €30m a year over a three years initial period (publishers wanted a much larger horizon, if not perpetuity). The distribution will be made through a complex equation mixing various audience metrics, the number of journalists, typology of content (serious news as opposed to entertainment and service). That’s for the base part of the deal. Adding everything, the final number is about €50m that Google will spend each year.
