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But it isn’t just the adult entertainers who have given OnlyFans a try. Musicians The Dream and Swae Lee have used it to promote new music. Actress Bella Thorne hopped on the site and made $1 million in one day. Drag queen Shea Couleé has filmed herself doing makeup before performances. And social media personality YesJulz has used it to share fitness workouts. After hearing about the service from some friends, Cardi B, a former stripper and reality-TV star turned multiplatinum rapper, reached out to her record label and to OnlyFans about setting up an account.

“When we raised a new round of funding in the summer, we identified three individual worst-case scenarios for The Correspondent,” De Correspondent cofounder Ernst-Jan Pfauth wrote in a memo sent to staff Thursday. “1) less than 30% of renewals with the founding members, 2) an increase of churn and 3) lower average membership fee. By the end of October it became clear all three scenarios had happened at the same time: We fell 3% short of our worst case-renewal target of 30% due to failed payments. We’re seeing an increase in churn, up to 25% for annual members, with many members citing financial problems and the covid-19 pandemic; We saw that the average membership fee that members pay is lower than anticipated (43 euros instead of 70 euros)…These three developments led to a projected loss of 900,000 euros in 2021, against only 1 million euros in revenue.”

Eventually, Facebook believes, it can control the entire exchange between a brand and its customer, starting with an ad on Facebook or Instagram and leading to an interaction or product sale on WhatsApp or Messenger. “Instagram and Facebook are the storefront,” says WhatsApp Chief Operating Officer Matt Idema. “WhatsApp is the cash register.”

De meest gelikete Nederlandse tweet van het afgelopen jaar was van Max Verstappen (@Max33Verstappen). Op 5 juli schreef de Formule 1-coureur waarom hij niet zou knielen tijdens het volkslied dat voor de Grand Prix van Oostenrijk werd afgespeeld. De coureurs hadden afgesproken een gezamenlijk statement tegen racisme maken. De tweet kreeg meer dan 67.000 likes.